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What you get

Five to seven tips a week, the best SEO advice posted on Instagram, summarized in plain words.
The source post for every tip, embedded and linked, so you can watch the Reel or read the carousel yourself.
A practitioner take when the curator has tested the advice on his own sites, with real numbers.
One original-data piece a month: real Search Console numbers from our own sites, what moved and why.

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