Issue 1 · November 15, 2026
Seven tips from Matt Diamante, Neil Patel, and Brian Dean, posted between November 4 and November 12. Each one is summarized in our own words, with the original post embedded and linked. Nothing here copies a caption or a screenshot.
How this issue was made. Every post below was verified on Instagram before publication. Summaries are original. Embeds use Instagram's official embed code. Permission is requested from every featured creator, and any creator can ask for a takedown at any time.
ChatGPT now lets businesses register through its business hub, and Matt walks through the whole setup. Claim the business name, verify the domain through DNS, confirm email and phone, then verify identity with a government ID.
Once the registration is done, business analytics start coming in after a couple of days. For a local business, this is a free listing inside the tool millions of people now ask for recommendations.
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Many companies are seeing Google visibility rise while traffic falls, because AI answers now sit between the search and the click. Neil boils modern SEO, traditional and AI search together, down to four checks: can people find you, do you have the best answer, does the rest of the internet back you up, and is any of it making money.
The reel also covers his team's data, an Ahrefs schema test, and checks you can run on your own site this week. The four questions are a useful audit frame for any site, not just a big one.
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On David's Guide, the second question did the work. Rewriting pages to answer the search question first moved clicks up 78%, from 151 to 269, and average position from 28.1 to 11.9. Best answer first, then the rest.
Sites that show up well in AI answers almost always have solid SEO basics underneath. Brian names clean URL structure, quality content, and real backlinks as the foundation, and argues there is no shortcut around them even as search shifts to AI.
A useful counterweight to the idea that AI search needs a completely new playbook. The basics still decide who gets cited.
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As AI search changes how businesses get discovered, service pages need to do more than describe what a company offers. Matt argues they should speak directly to the specific problems customers are trying to solve.
He shares a simple ChatGPT prompt to spot what your own service pages are missing. Actionable the same day, and free to try.
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AI assistants now answer basic definitional questions, so generic 'what is X' articles have lost their value for B2B sites. What still works is content matched to a decision stage.
Brian names three types: educational pieces built on unique data AI cannot access, comparison pages for buyers weighing options, and case studies for people close to buying. His Exploding Topics team builds all three.
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Across 100 companies his team studied, AI-generated content made up 52.1% of what they published but drove only 4.9% of their organic traffic. The content that broke through had something most AI pages lacked.
Neil's point is direct: publishing more volume is not the fix. The fix is publishing something AI cannot write, from experience or data only you have.
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One of the simplest ways to earn legitimate local links is to look for charities in your city, check their sponsors pages, and find a way for your business to get involved.
The payoff is a relevant local backlink plus genuine community support, not a bought or spammy link. A practical, low-budget tactic that fits any local business.
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Register your business with ChatGPT. ChatGPT's business hub lets businesses claim their name, verify their domain, and start receiving analytics. It is free, it takes minutes, and it puts your business inside the tool millions of people now ask for recommendations.
Yes. Sites that show up well in AI answers almost always have sound SEO fundamentals underneath: clean URL structure, quality content, and real backlinks. There is no shortcut around the basics, even as search shifts to AI.
No, not the generic definitional kind. AI assistants answer basic 'what is X' questions directly now. What still works is content matched to a decision stage: unique-data education, comparison pages, and case studies.
Look for charities in your city, check their sponsors pages, and find a way to get involved. The payoff is a relevant local backlink plus genuine community support, not a bought link.
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