Topic hub

Technical SEO

Crawlability, speed, schema, and URL structure. The plumbing that rankings rest on, explained in plain words.

Technical SEO is the unglamorous work that makes everything else possible. If Google cannot crawl a page, cannot understand it, or cannot load it fast, no amount of good writing saves it.

The tips in this hub come from Instagram posts by working SEO experts, summarized in our own words, with the source post embedded and linked.

From Issue 1

• AI answers reward sound SEO fundamentals (Brian Dean)

Frequently asked questions

What is technical SEO?

Technical SEO covers everything that helps search engines crawl, understand, and rank a site: site structure, page speed, mobile usability, schema markup, canonical tags, and clean URLs. It is the foundation content and links build on.

Does site speed affect rankings?

Yes, though speed is one factor among many. A slow page hurts rankings a little and hurts conversions a lot. Fix the biggest problems first: oversized images, render-blocking scripts, and slow server response.

How long does SEO take to show results?

Longer than most people expect. Ahrefs tracked 2 million pages for a year and found only 6.11% reached the top 10 within 12 months. Low-competition long-tail terms can rank in 30 to 60 days, but competitive terms take months of consistent work.

Other topics

• GEO and AI Search
• Local SEO
• Link Building
• Content and Keywords